19 June 2009
SEO Tip #8: SEO Success = ROI not rankings
Today's SEO Tips entry was via tokyito from Mercury Thread.
"SEO is about money not positions - follow the money not the rankings!"
While early judgement of SEO effectiveness can come from watching the net movement of various rankings, your campaign should be focused on ROI. There are a lot of companies that still chase "vanity" rankings: those that they'd like to have, but have no real business value.
Set your sights, your KPIs and your targets for the bottom line impact of your SEO campaign. How do you do this? Integrate your PPC and SEO campaigns and try to estimate the value of keywords before you start off, this will give you a much better idea how much you should invest into SEO to get a return over your campaign period.
If you'd like your SEO Tips featured on the Further blog, just Tweet your SEO tip to the #fseo hashtag.
Previous SEO Tips:
SEO Tip #7: Localise, don't just translate
SEO Tip #6: Get the on-page basics right
SEO Tip #5: Check the use before date
SEO Tip #4: Integrate SEO and PPC Campaigns
SEO Tip #3: Using Twitter
SEO Tip #2: Create Unique Content
SEO Tip #1: Stop! Keyword Research