28 September 2009
SEO Tip #39: Vary your incoming anchor text
Today's SEO Tips entry was via Gareth James from SEO Doctor:
"You will not find many keyword anchor text backlinks with sites that have a 100% organic link profile. Use wisely when linkbuilding."
There's a pretty easy way to spot if something has an SEO on the case - looking at backlink anchor text. As Gareth rightly points out, organic backlink profiles usually contain just the domain URL, with people (except kind bloggers) rarely bothering to use keywords when linking (this is one argument for exact match domains).
Google, having a vast amount of link data, can quite easily spot unnatural anchor text linking activities, although Google penalties are seemingly fairly rare. To be sure you're doing the best possible job, make sure you vary your anchor text in your link building campaigns.
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Previous SEO Tips:
SEO Tip #38: Don't forget link velocity
SEO Tip #37: Don't get hung up on Page Rank
SEO Tip #36: Rank through universal results
SEO Tip #35: RSS feeds can get you links
SEO Tip #34: Build links with Webmaster Tools
SEO Tip #33: Optimise with E-Commerce data
SEO Tip #32: Grab links to broken sites
SEO Tip #31: E-commerce with content
SEO Tip #30: Avoid canonicalisation problems
SEO Tip #29: Finding the right social networks
SEO Tip #28: Optimise after posting
SEO Tip #27: Live in your network
SEO Tip #26: Don't sacrifice user experience
SEO Tip #25: Integrate news sources
SEO Tip #24: Collaborate and track SEO actions
SEO Tip #23: Build personal relationships
SEO Tip #22: Don't be lazy during build
SEO Tip #21: Use old URLs for new content
SEO Tip #20: Use an existing domain
SEO Tip #19: Optimise internal links
SEO Tip #18: Rewrite offline press releases
SEO Tip #17: Create rewarding campaigns
SEO Tip #16: Information Architecture
SEO Tip #15: Check logs for longtail searches
SEO Tip #14: Use full-text date formats
SEO Tip #13: Don't be a link scrooge!
SEO Tip #12: Use Google Local Business Listing
SEO Tip #11: Write your own product descriptions
SEO Tip #10: Competitor Link Research
SEO Tip #9: Good usability means good SEO
SEO Tip #8: SEO Success = ROI not rankings
SEO Tip #7: Localise, don't just translate
SEO Tip #6: Get the on-page basics right
SEO Tip #5: Check the use before date
SEO Tip #4: Integrate SEO and PPC Campaigns
SEO Tip #3: Using Twitter
SEO Tip #2: Create Unique Content
SEO Tip #1: Stop! Keyword Research