02 July 2009
SEO Tip #17: Create rewarding campaigns
Today's SEO Tips entry was via Neil Goddard
"Create informative and rewarding social media campaigns to increase brand awareness and traffic to your site agood example: #fseo"
Rather than tooting our own trumpet, I'll say use the recent storming example of the Moonfruit MacBook campaign. Aside from the massive brand awareness and traffic benefits that a good social media buzz marketing campaign can produce, the effect is reflected within the SEO sphere as well.
Create something of enough value and seed it within social channels and the work is done for you. You'll get talked about, you'll get traffic and importantly for SEO, you'll get natural links. Creating that social media linkbait is a huge topic in itself, but don't overlook the multitude of "fringe" benefits it provides.
If you'd like your SEO Tips featured on the Further blog, just Tweet your SEO tip to the #fseo hashtag.
Previous SEO Tips:
SEO Tip #16: Information Architecture
SEO Tip #15: Check logs for longtail searches
SEO Tip #14: Use full-text date formats
SEO Tip #13: Don't be a link scrooge!
SEO Tip #12: Use Google Local Business Listing
SEO Tip #11: Write your own product descriptions
SEO Tip #10: Competitor Link Research
SEO Tip #9: Good usability means good SEO
SEO Tip #8: SEO Success = ROI not rankings
SEO Tip #7: Localise, don't just translate
SEO Tip #6: Get the on-page basics right
SEO Tip #5: Check the use before date
SEO Tip #4: Integrate SEO and PPC Campaigns
SEO Tip #3: Using Twitter
SEO Tip #2: Create Unique Content
SEO Tip #1: Stop! Keyword Research