01 July 2009
SEO Tip #16: Information Architecture
Today's SEO Tips entry was via Adrian Land from Hotels.co.uk / adrianland.co.uk
"Ensure your site has a logical and hierarchal IA"
Apart from being essential to a good user experience, a logical and hierachal architecture to your site will insure that link equity flows first to the most important pages and filters down to your deeper (lower traffic pages).
Generally, pages higher up the food chain will have broader keywords, more monthly searches and be harder to rank for. Pointing more link equity at these pages will increase the chances of them ranking competively and act as a great base to pass link relevance down to longtail targeted pages.
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Previous SEO Tips:
SEO Tip #15: Check logs for longtail searches
SEO Tip #14: Use full-text date formats
SEO Tip #13: Don't be a link scrooge!
SEO Tip #12: Use Google Local Business Listing
SEO Tip #11: Write your own product descriptions
SEO Tip #10: Competitor Link Research
SEO Tip #9: Good usability means good SEO
SEO Tip #8: SEO Success = ROI not rankings
SEO Tip #7: Localise, don't just translate
SEO Tip #6: Get the on-page basics right
SEO Tip #5: Check the use before date
SEO Tip #4: Integrate SEO and PPC Campaigns
SEO Tip #3: Using Twitter
SEO Tip #2: Create Unique Content
SEO Tip #1: Stop! Keyword Research