30 June 2009
SEO Tip #15: Check logs for longtail searches
Today's SEO Tips entry was via Chris Boggs from SearchEngineWatch
"Always check your long tail referrals for trends in modifiers and pages ranking for unexpectedly connected keywords."
Checking through your search traffic referrals can often reveal your getting traffic on keywords you haven't intentionally been targeting. These terms can be considered low-hanging fruit - Google has already decided your relevant for these terms, so why not capitalise on this?
Have a look at where you're currently ranking and see if you can optimise the page further for this term (whether it's making on-page tweaks or building a couple of links).
If you'd like your SEO Tips featured on the Further blog, just Tweet your SEO tip to the #fseo hashtag.
Previous SEO Tips:
SEO Tip #14: Use full-text date formats
SEO Tip #13: Don't be a link scrooge!
SEO Tip #12: Use Google Local Business Listing
SEO Tip #11: Write your own product descriptions
SEO Tip #10: Competitor Link Research
SEO Tip #9: Good usability means good SEO
SEO Tip #8: SEO Success = ROI not rankings
SEO Tip #7: Localise, don't just translate
SEO Tip #6: Get the on-page basics right
SEO Tip #5: Check the use before date
SEO Tip #4: Integrate SEO and PPC Campaigns
SEO Tip #3: Using Twitter
SEO Tip #2: Create Unique Content
SEO Tip #1: Stop! Keyword Research