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26 January 2012

Google's new Privacy Policy and what it means for you

Earlier this week Google announced an upcoming change in their privacy policy, which consolidates the previous 70+ (yes, you read that right!) privacy policies across different Google-owned products into one, all-encompassing document.

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06 October 2011

Google PageRank API Access Ceased?

It seems Google have ceased access to their PageRank API in the UK as of today. Checking various third party toolbars such as SEOquake and SearchStatus all come up with nothing, however the official Google toolbar still seems to show a figure.

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18 May 2011

Google uses 57 signals to personalise search when you're logged out

A stumbled accross a TED talk tonight by Eli Pariser, Author of The Filter Bubble: What the Internet is Hiding From You. It covers some personalisation and censorship issues on the web, primarily talking about Facebook and Google customising feeds and search results with the end user having any control.

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13 April 2011

The fall of low quality voucher & price comparison sites in the UK

Isn't it annoying when you search for a company or brand in Google only to be presented by low quality voucher sites and comparison engines? Quite frequently these sites are auto generating “brand” pages that outrank the actual brands site. Well, Google has had enough it seems!

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12 April 2011

Google Panda / Farmer update is live in the UK

As of yesterday, April 11th at 12pm West Coast US time, Google officially announced the release of the Google Panda / Farmer update in all English speaking countries. The official post can be found here on the Official Google Webmaster Central blog.

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29 March 2011

5 ways to avoid the Google Panda / Farmer update for duplicate content eCommerce sites

Popular UK SEO blogger, Patrick Altoft at Blogstorm released a post yesterday outlining the potential impact of Google's Panda / Farmer update will have on eCommerce sites with little unique content.

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14 July 2010

5 Ways To Link Build With Google Alerts

One of the hardest aspects of any link building campaign is maintaining a constant stream of relevant incoming links. This guide will show you how to take some of the workload off by using Google Alerts to place link building opportunities right in your lap.

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07 June 2010

Why has Google dropped so much Insights data?

I’m quite a heavy user of Google insights. I find it a very effective way of comparing date ranges or keywords. From my own (admittedly pretty small and in need of refinement) analysis of insights data against the real world data, I saw a pretty strong correlation between the two. Sorry, I’ve got no numbers or evidence on that. Coast Digital did a study on the correlation and saw similar results. So overall, a pretty effective way of understanding what happened. Well, it was at least.

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27 May 2010

Google Adwords Now In Green?

I noticed today that sometimes Google Adwords boxes are sometimes showing with a rather sickly green colour, rather than the usual yellow. I say yellow, but I'm sure there's a more accurate description of that colour. Cantaloupe, maybe. We'll just be clear and say, the usual #FFF8E7 colour.

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26 May 2010

Optimising for Universal Search and the new Google ‘Jazz Interface’

On May 5th Google’s new user interface (UI) was fully rolled out to all users – which means it’s time to take a look at how this affects the search world. Without going too much into the aesthetics of the new look lets look at what matters. It has been reported that the new 3 column layout with the address bar higher up the page has made a difference with click-through rates from search engine results pages (SERPs). Although this is likely to be affected by searchers checking out the new options.

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