14 July 2010
One of the hardest aspects of any link building campaign is maintaining a constant stream of relevant incoming links. This guide will show you how to take some of the workload off by using Google Alerts to place link building opportunities right in your lap.
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07 June 2010
I’m quite a heavy user of Google insights. I find it a very effective way of comparing date ranges or keywords. From my own (admittedly pretty small and in need of refinement) analysis of insights data against the real world data, I saw a pretty strong correlation between the two. Sorry, I’ve got no numbers or evidence on that. Coast Digital did a study on the correlation and saw similar results. So overall, a pretty effective way of understanding what happened. Well, it was at least.
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27 May 2010
I noticed today that sometimes Google Adwords boxes are sometimes showing with a rather sickly green colour, rather than the usual yellow. I say yellow, but I'm sure there's a more accurate description of that colour. Cantaloupe, maybe. We'll just be clear and say, the usual #FFF8E7 colour.
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26 May 2010
On May 5th Google’s new user interface (UI) was fully rolled out to all users – which means it’s time to take a look at how this affects the search world. Without going too much into the aesthetics of the new look lets look at what matters. It has been reported that the new 3 column layout with the address bar higher up the page has made a difference with click-through rates from search engine results pages (SERPs). Although this is likely to be affected by searchers checking out the new options.
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23 April 2010
I had a good telephone conversation with the Farzad Jamal, who is the Group Internet Controller for the Express Group, in response to our post Express Group contacts SEOs to sell links. During this telephone conversation I offered Farzad the option of having this post on the Further blog to make clear the offering that the Express Group are putting to SEO agencies.
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