28 February 2012
The world of Search Engine Optimisation (SEO) has been undergoing some major changes recently. Not content with the ‘Search Plus Your World’ changes Google are making in order to plug its social media network Google+ or the big changes to its Privacy Policy, Google are now starting to scrutinise content on your website and how other websites link to you.
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20 January 2012
Working in the digital marketing industry, it can sometimes feel as if we are slaves to Google. We use it to judge the effectiveness of search engine optimisation (SEO) for our clients (although why everyone calls it SEO Lord only knows, we should just call it Google Optimisation and be done with it). We use it to track analytics, to check our email, to search for news, for images, for blogs, for prices of products – we even use it to watch videos (yes, it also owns Youtube). Given such global dominance, the fact that Facebook is still the world’s number one social network with over 800 million members worldwide is refreshing to say the least.
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07 October 2011
To most in our industry, Steve Jobs was known as a visionary and genius -
a man who has made possibly the largest single contribution to the way we communicate and socialise certainly in my lifetime.
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03 June 2011
The recent implementation of changes to EU directives into UK law has been the subject of continued debate, panic and uncertainty. Those of us who must understand and implement the particulars of these new regulations into client websites have been feverishly researching what needs to be done, and peeling away the layers of speculation and fear mongering to find out exactly what it means for your website.
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13 May 2011
Once again the New Media Age Services Guide for Search Agencies has been published, showing the rankings and search revenues of those agencies that wished to participate.
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07 April 2011
Yes, social media is certainly flavour of the month in the buzzwords arena right now…..
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17 January 2011
I recently got sent an excellent publication by JWT with their 100 things to watch in 2011. JWT has an excellent pedigree of making great predictions for future technology and trends, so I have selected what I think are the top 20 online/Internet trends that are related to digital marketing. You can see the full list of all 100 here. Enjoy.
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07 December 2010
Aside from having an interest in search engines that borders on unhealthy, I'm a practised layman in social science with books like Freakomics, Quirkology and Tipping Point absolutely fascinating me. It's pretty fortunate for me as, in relation to e-commerce the world of SEO and social are coming close enough to be compressed into one, terrifying(?) marketing singularity.
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18 August 2010
If you're on the giving or receiving end of SEO reports that mainly consist of rankings, the chances are something is wrong. Very, very, wrong.
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27 May 2010
I noticed today that sometimes Google Adwords boxes are sometimes showing with a rather sickly green colour, rather than the usual yellow. I say yellow, but I'm sure there's a more accurate description of that colour. Cantaloupe, maybe. We'll just be clear and say, the usual #FFF8E7 colour.
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