20 January 2012
Working in the digital marketing industry, it can sometimes feel as if we are slaves to Google. We use it to judge the effectiveness of search engine optimisation (SEO) for our clients (although why everyone calls it SEO Lord only knows, we should just call it Google Optimisation and be done with it). We use it to track analytics, to check our email, to search for news, for images, for blogs, for prices of products – we even use it to watch videos (yes, it also owns Youtube). Given such global dominance, the fact that Facebook is still the world’s number one social network with over 800 million members worldwide is refreshing to say the least.
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06 October 2011
It seems Google have ceased access to their PageRank API in the UK as of today. Checking various third party toolbars such as SEOquake and SearchStatus all come up with nothing, however the official Google toolbar still seems to show a figure.
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14 June 2011
So you fancy yourself as an SEO do you? Although by no means an exhaustive list, here are some essential green clicky words for you to add to your interweb browsing machine. Please feel encouraged to add to this list in the comments!
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03 June 2011
The recent implementation of changes to EU directives into UK law has been the subject of continued debate, panic and uncertainty. Those of us who must understand and implement the particulars of these new regulations into client websites have been feverishly researching what needs to be done, and peeling away the layers of speculation and fear mongering to find out exactly what it means for your website.
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18 May 2011
A stumbled accross a TED talk tonight by Eli Pariser, Author of The Filter Bubble: What the Internet is Hiding From You. It covers some personalisation and censorship issues on the web, primarily talking about Facebook and Google customising feeds and search results with the end user having any control.
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13 May 2011
Once again the New Media Age Services Guide for Search Agencies has been published, showing the rankings and search revenues of those agencies that wished to participate.
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13 April 2011
Isn't it annoying when you search for a company or brand in Google only to be presented by low quality voucher sites and comparison engines? Quite frequently these sites are auto generating “brand” pages that outrank the actual brands site. Well, Google has had enough it seems!
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12 April 2011
As of yesterday, April 11th at 12pm West Coast US time, Google officially announced the release of the Google Panda / Farmer update in all English speaking countries. The official post can be found here on the Official Google Webmaster Central blog.
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08 April 2011
SEO will often lead you to perform repetitive tasks. It's handy, that you will usually be performing these tasks on a computer; computers are the bee's knees at performing such tasks, and with little effort they can be processing mundane tasks while you sit back and watch cat videos (or work on a more interesting search activity).
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29 March 2011
Popular UK SEO blogger, Patrick Altoft at Blogstorm released a post yesterday outlining the potential impact of Google's Panda / Farmer update will have on eCommerce sites with little unique content.
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