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18 August 2010

Ranking Can Damage Your Wealth

If you're on the giving or receiving end of SEO reports that mainly consist of rankings, the chances are something is wrong. Very, very, wrong.

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14 July 2010

5 Ways To Link Build With Google Alerts

One of the hardest aspects of any link building campaign is maintaining a constant stream of relevant incoming links. This guide will show you how to take some of the workload off by using Google Alerts to place link building opportunities right in your lap.

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07 June 2010

Why has Google dropped so much Insights data?

I’m quite a heavy user of Google insights. I find it a very effective way of comparing date ranges or keywords. From my own (admittedly pretty small and in need of refinement) analysis of insights data against the real world data, I saw a pretty strong correlation between the two. Sorry, I’ve got no numbers or evidence on that. Coast Digital did a study on the correlation and saw similar results. So overall, a pretty effective way of understanding what happened. Well, it was at least.

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26 May 2010

Optimising for Universal Search and the new Google ‘Jazz Interface’

On May 5th Google’s new user interface (UI) was fully rolled out to all users – which means it’s time to take a look at how this affects the search world. Without going too much into the aesthetics of the new look lets look at what matters. It has been reported that the new 3 column layout with the address bar higher up the page has made a difference with click-through rates from search engine results pages (SERPs). Although this is likely to be affected by searchers checking out the new options.

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17 May 2010

How To Disable .NET Viewstate For Googlebot

Something we've been doing for a long time now is hiding .NET Viewstate from search engine crawlers. While .NET Viewstate is needed to maintain the state for users between postbacks, they can be absolutely massive and bloat out your source code.

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