28 February 2012
The world of Search Engine Optimisation (SEO) has been undergoing some major changes recently. Not content with the ‘Search Plus Your World’ changes Google are making in order to plug its social media network Google+ or the big changes to its Privacy Policy, Google are now starting to scrutinise content on your website and how other websites link to you.
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10 June 2010
Well dear readers, yet another year has passed and it is June once again. If you remember it was around this time last year when Google announced its decision to change the way it treated nofollow, causing a bit of a shake-up in the SEO world and a fair amount of hubbub.
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14 May 2010
Whew! It’s May yet again and this also means that Pete’s SEO Corner is officially a year old. However, unfortunately the weather this month has not been up to par with May last year. On the plus side, we can use the extra time we will be spending indoors this month to work on optimising the URL structure of our sites.
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22 April 2010
Another very useful feature in Google’s arsenal of tricks is a separate set of search results if users search for products through Google Products (found on the “Shopping” tab). Google Products only displays products which can be bought online from E-commerce sites. This includes sites like Amazon and Ebay but typically excludes sites which feature products but which can’t be bought directly from the site such as B2B distributors.
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15 March 2010
Google webmaster tools allows you to examine, manage and optimise your SEO efforts by seeing among other things, crawl errors and the top search terms to your site.
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19 February 2010
Welcome true (SEO) believers to another instalment of Pete’s SEO Corner. This month, we’re going to take a look at local search in Google.
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11 January 2010
Duplicate content on sites is a problem which can be easily avoided yet still occurs on many sites on the web. One of the most commonly affected are database driven e-commerce sites with many products in the store. The problem occurs when a product is sometimes placed into more than one category, creating different webpages with duplicate content.
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16 November 2009
In previous articles we looked at ways to optimize your site to make it rank higher in the search engine results pages (SERPs). This month, we will look at the force behind what makes your site rank – the search engines themselves and how we can use this knowledge to make your sites rank better.
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16 October 2009
This month we will be looking at those funny tags with “meta” in them that you see so often at the top of most website code. You may hear conflicting information regarding these meta tags so I’m going to clear that up.
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24 September 2009
Welcome, dear readers to another instalment of Pete’s SEO corner. So far, we’ve covered optimising your site with title tags, content and exact match domains. In this article, we will be examining links – why you need them, and how you can make them work for you.
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