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26 January 2012

Google's new Privacy Policy and what it means for you

Earlier this week Google announced an upcoming change in their privacy policy, which consolidates the previous 70+ (yes, you read that right!) privacy policies across different Google-owned products into one, all-encompassing document.

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19 October 2011

Further are looking for a talented PPC account manager to join our growing search team

Further are offering a great opportunity to shape and develop Further’s Paid Search management service as the Agency increases its PPC offering across a number of regional and national clients.

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09 August 2011

London rioters get 'ambushed' by quick-thinking affiliate

There's not much that can be said about last night's riots that hasn't already been either broadcast, shared or spread across the UK and the world.  It is shameful,  no-one can condone it, but even sorry times like these can create marketing opportunities for the fleet of foot.

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25 January 2010

How to get free advertising for your non-profit organisation

The internet has turned out to be a wonderful thing for non-profits and charities. By setting up a website you can provide the public with unlimited amounts of information about who you are and what you do, wherever in the world they may be.

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02 December 2009

Why page speed is important - SEO for 2010

As users, we all get frustrated when a website seems to take an age to load. With broadband now so common and speeds increasing all the time, we expect websites to load with near instantaneous speed.

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08 October 2009

Search Query Conversion Analysis

One of the most useful ways of optimising Pay Per Click (PPC) activity is through search query conversion analysis. You really cannot be more accurate than to establish which keywords are driving profitable conversions on your site.

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20 February 2009

Adwords putting the squeeze on Adsense

Having experience as an Adsense publisher as well as managing multiple PPC accounts, you get a view from both sites of the fence. There's no doubt that the Adwords game has got a lot harder over the last few years, with many new competitors flooding into the market as the search marketing channel matures. Unfortunately, the same can be said for Adsense publishers.

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