14 May 2012
There once was a time when SEO specialists trained in the dark arts (using shady techniques to try and alter search rankings) often soared past the good guys like us. Now however, the game's changing with the recent launch of Google's so called "Penguin update" - and about time too!
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24 April 2012
It seems that there's no end to the amount of ways Google can make money from our internet browsing habits. From traditional pay-per-click (PPC) advertising to targeted adverts on our emails, the internet giant is nothing but resourceful.
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13 March 2012
It goes without saying that social media is an incredibly powerful tool for businesses. Used correctly it can increase brand awareness, drive traffic to your site, lead to increased sales and allow you to interact with customers in a way that wasn’t possible before. It’s free, it’s fast, and it allows you to keep the channels of communication open post-sale - so completing a purchase doesn’t have to be the end of the line for you and your customer.
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28 February 2012
The world of Search Engine Optimisation (SEO) has been undergoing some major changes recently. Not content with the ‘Search Plus Your World’ changes Google are making in order to plug its social media network Google+ or the big changes to its Privacy Policy, Google are now starting to scrutinise content on your website and how other websites link to you.
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27 January 2012
We all saw it coming; she had been quiet for too long. And this week, Katie Price proved that she’s either short of a few bob or the canniest businesswoman this side of Christmas when she teamed up with Snickers to front a campaign that’s been making headlines ever since.
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26 January 2012
Earlier this week Google announced an upcoming change in their privacy policy, which consolidates the previous 70+ (yes, you read that right!) privacy policies across different Google-owned products into one, all-encompassing document.
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20 January 2012
Working in the digital marketing industry, it can sometimes feel as if we are slaves to Google. We use it to judge the effectiveness of search engine optimisation (SEO) for our clients (although why everyone calls it SEO Lord only knows, we should just call it Google Optimisation and be done with it). We use it to track analytics, to check our email, to search for news, for images, for blogs, for prices of products – we even use it to watch videos (yes, it also owns Youtube). Given such global dominance, the fact that Facebook is still the world’s number one social network with over 800 million members worldwide is refreshing to say the least.
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13 January 2012
There was cause for celebration all round this week when the First Lady, Michelle Obama, took to Twitter. The President’s wife’s account debuted on Thursday, and she’s already got almost 236,000 followers. It’s great to see that the White House continue to demonstrate an admirable ability to use social media to their advantage - Barack Obama already has nearly 12 million followers, and it’s clear his Twitter account is a hugely useful tool when the need for clear communication is at an all-time high. With the next election due in November, politicians all over the States have taken to social networking to ensure their message is heard loud and clear.
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10 January 2012
If, like me, you returned to work after the Christmas break with a mountain of emails sitting in your inbox, you probably spent the first couple of days trawling through, replying to the most important, flagging those which needed an action or response and deleting the spam. However, if recent predictions come true, this process could soon be rendered obsolete as more of us turn to social media and instant messaging to communicate with one another.
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06 January 2012
A story published by The Telegraph (and numerous other news sites) has revealed that Facebook users are deliberately reporting pictures as ‘offensive’ - simply because they don’t like how they look. The study, conducted by technology site All Things D, has revealed that the majority of pictures that were flagged up weren’t obscene, just unflattering.
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