Background
Bikesure is the specialist arm of the Adrian Flux Insurance Group which deals exclusively with motorbike, scooter moped and quadbike cover.
As with most insurances, the search environment for these products is extremely competitive with many players battling for new customer acquisition.
In March 2009, Further were appointed the SEO contract for the Bikesure brand, working with a client who recognised not only the value of organic search, but importantly, the need for patience as results in this marketplace would not come overnight.
Results
Year on Year (April 09 - April 10)
"scooter insurance" 3rd to 1st Google UK
596% increase in visits from this term
23% increase in goal conversions
"bike insurance" 6th to 3rd Google UK
480% increase in visits from this term
167% increase in goal conversions
"quad bike insurance" 2nd to 1st Google UK
481% increase in visits from this term
41% increase in goal conversions
We'd love your organisation to become our next successful case study. If you are interested in what Further could do for your search marketing,
contact [email protected]