Data Analysis

Data is at the heart of all we do. We interrogate it and interpret it
to inform digital marketing strategies at every stage of the process.

Data is at the heart of all we do. We interrogate it and interpret it to inform digital marketing strategies at every stage of the process.

A data-led approach leads to a more profitable campaign.

Do you know what’s really happening on your site? Are you able to use that knowledge to turn your traffic into more conversions and sales? All of the decisions made within a digital marketing strategy at Further are driven by numbers. That’s why we provide a complete analytics solution to solve your specific challenges and improve your bottom line.

The tools we offer give a unique insight into the performance of your website. We provide our clients with monthly reports illustrating the trends and explaining the results in plain English with a list of action points and recommendations to help them achieve and maintain competitive advantage.
Do you know what’s really happening on your site? Are you able to use that knowledge to turn your traffic into more conversions and sales? All of the decisions made within a digital marketing strategy at Further are driven by numbers. That’s why we provide a complete analytics solution to solve your specific challenges and improve your bottom line. The tools we offer give a unique insight into the performance of your website. We provide our clients with monthly reports illustrating the trends and explaining the results in plain English with a list of action points and recommendations to help them achieve and maintain competitive advantage.

Data consultancy

Want to understand how your business data can inform your digital marketing strategy? Our expert team of data analysts can support clients in a number of ways to help them define, capture and gather insight from the online data that every business has available.

  • Market trends analysis
  • Consumer sales funnel analysis, both pre and post conversion
  • Statistical modelling of online sales data to inform business strategy

Tell us your challenge and we’ll explain how we can help!

Analytics set-up

The first step to any successful campaign is ensuring data is being accurately recorded, so that progress can be measured precisely and data analysed to provide useful insights.

Further’s Google Analytics qualified team can implement a number of advanced tracking solutions, including:

  • Advanced conversion and ecommerce tracking (including third party payment processors)
  • Integration with third-party CRM (e.g. Salesforce) for end-to-end sales journey tracking
  • On-site search tracking
  • Advanced filtering and dashboard customisation
  • Phone lead tracking into Google Analytics