I want to be found by more customers...
SEO and PPC have traditionally led the way in driving new customers to your door. But they are no longer the start and end of the story.
Services like social 'paid-for' advertising, for instance, can add weight.
There's a growing role for content marketing too. Using data analysis, evaluation and innovative thinking, we will create you a Find strategy that will define the services we need to deploy to grow your customer universe.
I want to interact with them and keep my brand front of mind...
Engagement is about claiming the attention of your customers and holding it all the way to the till.
The more engaged you are with the brand, the more likely they are to buy and recommend to their peers.
There are many ways you can integrate engagement into your marketing mix. But the best engagement programmes always start with a clearly defined Engage strategy that fits with your particular brand, products and goals.
Start with an Engage strategy and you won't be led up blind alleys or end up wasting your internal resource.
I want to improve conversion rates on my site...
If your site doesn't convert well then you are wasting your traffic-driving investment.
Smart clients soon discover that it is far more cost-effective to 'up' their conversion rates than keep ploughing more budget into doubling their visitor numbers.
Investigating the need for testing, optimisation and usability, your Convert strategy will form the foundation for more effective, profitable conversion moving forward.