I was bored. In need of a new challenge, some ten years after forming a successful offline marcomms agency with two other partners. Yep, it was time to move on, to what exactly, I didn't know. I'd started off as an agency copywriter in the mid 80s, then a Creative Director before getting to grips with brand and getting my head around common-sense marketing. What works, what doesn't. It's important. Don't you think?
A chance meeting with Zak a few months later, led to a shared vision - to set up and build one of the UK's very best online marketing agencies delivering campaigns that were actually measurable and trackable. Something I'd always wanted to be able to do.
Further was born. Nowadays, with an MD and operational management team in place, I enjoy getting back involved with client strategy and creative thinking, as well as doing my share of networking for the business. Outside of work, my passion is for travel and sport, with horse racing being top of the pile right now. Where next? Well, I have a burning ambition to create and market my very own product or innovation one day, hopefully in sport or travel.