I have been fortunate enough to work in digital advertising (and mainly paid search) since 1999 when Google was still a small player and Overture (now Yahoo), Ask Jeeves and Espotting were the big boys! From my time since then, I have seen some major changes in paid search and display advertising across desktop and mobile, and that is what I love about the digital space - nothing ever stands still and you can see instant results from the improvements made to PPC campaigns.
From my client-side and agency roles I have worked on small local business accounts through to multi-million pound blue chip accounts in the UK, Europe, Asia, Australia and North America. I have managed campaigns across varied industries for clients including Oxfam, American Express, Monarch Airlines, Mazda, Ford, ProBikeKit and Post Office.
When I am not analysing my client's PPC accounts I can usually be found out on my road bike around the Suffolk countryside, or enjoying a good pint down my local. I am an avid (deluded!) Ipswich Town fan and can still remember (or rather cling on to!) the memories when they were a major European footballing team. As an Ipswich fan I have to find excitement elsewhere and like nothing better than a trip to my local cinema or attending a live music event - something I intend to make full use of now that I am working in Norwich.