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15 February 2010

Social media doesn't get rankings

We have a “Worst Case Scenario Survival” Calendar in the office (we felt it was worth investing in to keep the SEO team safe), and the advice you get for surviving a flood is: “Step 1: Put on a life jacket”...

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11 February 2010

Paperchase - A company with a big problem

Funnily enough, I was just writing a lengthly post about social media and SEO when the Paperchase storm overflowed into my Twitter feed.

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25 January 2010

How to get free advertising for your non-profit organisation

The internet has turned out to be a wonderful thing for non-profits and charities. By setting up a website you can provide the public with unlimited amounts of information about who you are and what you do, wherever in the world they may be.

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19 January 2010

Choosing a search agency. 10 simple questions to distinguish the 'dream teams' from the 'donkeys'!

When selecting a new search agency there are, of course, the basic questions that most clients will ask. You know the sort, those normal questions that agencies are expecting and can prepare for - about things like ‘proven case studies’, ‘client list’, ‘client testimonials’, ‘ethical standards’ ‘in-house or outsourced’......

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19 January 2010

Using seasonal search trends to boost your SEO

We all know that throughout the year keyword search volumes will go up and down. This is all perfectly normal and in most cases perfectly logical. A number of factors influence these trends and they vary from sector to sector. Planning for these seasonal trends is worth bearing in mind with regards to your search strategy.

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