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14 May 2010

Optimising URLs – Pete’s SEO Corner

Whew! It’s May yet again and this also means that Pete’s SEO Corner is officially a year old. However, unfortunately the weather this month has not been up to par with May last year. On the plus side, we can use the extra time we will be spending indoors this month to work on optimising the URL structure of our sites.

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11 May 2010

5 Non-Technical SEO Checks

Detail can make the difference between success and failure when it comes to SEO. Generally speaking, the importance of on-site SEO increases in relation to the total number of pages on your website. What might seem like a small thing, may not be so when it's repeated 100,000 within your site template.

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23 April 2010

Express Group responds to SEO Advertorials

I had a good telephone conversation with the Farzad Jamal, who is the Group Internet Controller for the Express Group, in response to our post  Express Group contacts SEOs to sell links. During this telephone conversation I offered Farzad the option of having this post on the Further blog to make clear the offering that the Express Group are putting to SEO agencies.

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22 April 2010

Express Group contacts SEOs to sell links

I was somewhat surprised today, after having made my view that paid links are a dumb idea, that the Express Group should send me an e-mail offering to sell links.

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22 April 2010

Google Merchant Centre – Pete’s SEO Corner

Another very useful feature in Google’s arsenal of tricks is a separate set of search results if users search for products through Google Products (found on the “Shopping” tab). Google Products only displays products which can be bought online from E-commerce sites. This includes sites like Amazon and Ebay but typically excludes sites which feature products but which can’t be bought directly from the site such as B2B distributors.

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